Communicating Operational Grants

Content and Tone of the Communication Strategy

• The why? We want to tell the story because...
• To whom? We want to tell the story to...
• The what? We want to let them know that...
• Best practices on designing campaigns

Q&A - Time to ask questions and seek expert guidance

Session 2: Audience Development and Segmentation

• Identifying key audiences: grantees, public stakeholders, and internal teams.
• Segmenting audiences based on needs, expectations, and communication preferences.
• Tailoring communication strategies to engage diverse groups effectively.
• Case study: successful audience segmentation in operational grant communication

Session 3: Communication Channels (Traditional Media and Digital Channels)

• Press releases, newsletters, and other print materials for stakeholder outreach.
• Importance of broadcasting and print media in reaching wider audiences.
• Media Outreach: Strategies for reaching out to journalists and media outlets, building relationships, and securing media coverage.
• Case study: Successful use of traditional media in grant communication.

• Social media platforms: which ones to use based on audience segmentation.
• Blogs, podcasts, and websites as tools for building engagement.
• Digital advertising and email campaigns for targeted outreach.
• Testing: Metrics, analytics and media listening to measure and optimize digital campaigns for better engagement.
• Integrating digital channels into a broader communication strategy

Q&A - Time to ask questions and seek expert guidance

Session 4: AI in Communication Workflows

• Leveraging AI to streamline communication tasks: automation tools and platforms.
• AI-driven insights: enhancing audience targeting and engagement.
• Best practices for integrating AI into operational grant communication workflows.
• Maintaining ethical standards and balancing AI with human creativity.

Q&A - Time to ask questions and seek expert guidance

Session 5: Construction and Administration of Communities

• Building a sense of community among grantees and stakeholders.
• Tools and strategies for fostering active participation and engagement.
• Community Management Tools: Overview of popular platforms for managing online communities (e.g., Slack, Discord, Facebook Groups, etc.).
• Using community management tools to enhance communication, track engagement, and provide support. Best practices for managing both online and offline communities. Case studies: Successful grant programme communities and lessons learned.

Q&A -Time to ask questions and seek expert guidance

Interactive Group Activity: Sketching a Full Communication Campaign

• Participants will collaborate in small groups to design a comprehensive communication campaign for an operational grant programme.
• Content strategy, audience segmentation, channel selection, and AI integration.
• Facilitator-led discussions to refine and improve campaign plans.

Closing Remarks

• Summary of learnings and next steps
• Opportunities for collaboration and follow-up