2025-02-22 2025-02-22 NH Collection Frankfurt Spin Tower +49 69 255 190 NH Collection Frankfurt Spin Tower Güterplatz 1, 60327 Frankfurt Frankfurt, 60327 1,660 € plus tax Marco Ricorda https://forum-institut.com/seminar/25068001-social-media-for-public-administration/referenten/25/25_06/25068001-social-media_ricorda-marco.jpg Social Media for Public Administration

Public trust is fragile and hard-earned. This programme equips public officials with tools and strategies to build authentic community connections and enhance trustworthiness. Combining theory and practice, it provides actionable insights and a framework for digital communication success.

Topics
  • Introduction to social media for public administration
  • A strategic social media plan
  • Engagement, campaigns and user-generated content
  • Mastering digital reputation
  • AI for content generation and management
  • Monitoring and analysis


Who should attend
This training is ideal for public officials, funds' managers and communication officers working in government institutions at all levels.

Whether you are starting your digital journey or looking to refine your strategy, this course offers something for every level of expertise.
Aims and objectives
Public trust is fragile and hard-earned. With the right tools, strategies, and approach, public officials can build authentic connections with their communities and increase trustworthiness.

This programme combines the best of theory and practice, ensuring that you walk away with actionable insights and a framework for ongoing success in digital communication
Your benefit

  • Build and execute impactful social media strategies tailored to public administration.
  • Use AI tools to enhance efficiency, from content creation to data-driven decision-making.
  • Manage online reputation with poise, respond to crises effectively, and address misinformation.
  • Gain practical experience through group exercises and simulations designed to solidify real-world application.

25068001 Social Media

Social Media for Public Administration

Benefits
  • First-hand expertise with real-life cases
  • Interactive workshop for an effective knowledge transfer
  • Networking in the picturesque city of Frankfurt

Webcode 25068001

Book now

JETZT Buchen
Speaker

Marco Ricorda

International communication analyst and trainer

Marco Ricorda is an international communication analyst and trainer. He holds major experience running communication operations for the European Commission, European Parliament and the International Centre for Migration Policy Development. In his over 15 years of practice he has run the digital communication ot the EU at the 2015 World Expo, advised Former European Parliament President Antonio Tajani and former Belgian PM Guy Verhofstadt on their digital brand, coordinated multinational research projects and spoken in hundreds of communication fora. Nominated six times as a Top EU Influencer by ZN Consulting, he is a top voice in the field. Marco holds degrees from Bologna and Maastricht University.

Everything at a glance

Appointment

30/06/-01/07/2025

30/06/-01/07/2025

Period

Day 1: 9:00 - 17:00
Day 2: 9:00 - 17:00

Day 1: 9:00 - 17:00
Day 2: 9:00 - 17:00
Venue

Frankfurt

Güterplatz 1 60327 Frankfurt

+49 69 255 190

nhcollectionfrankfurtspintower@nh-hotels.com

Frankfurt

Güterplatz 1, 60327 Frankfurt

+49 69 255 190

nhcollectionfrankfurtspintower@nh-hotels.com
Downloads
BROCHURE
BROCHURE
Fee

Event - 1,660 € plus tax
The fee includes course documentation (including free download) as well as refreshments, lunch on both days and dinner on the first day. You will receive confirmation of participation, an invoice, and a certificate. The fee includes course documentation (including free download) as well as refreshments, lunch on both days and dinner on the first day. You will receive confirmation of participation, an invoice, and a certificate.

Event - 1,660 € plus tax
The fee includes course documentation (including free download) as well as refreshments, lunch on both days and dinner on the first day. You will receive confirmation of participation, an invoice, and a certificate. The fee includes course documentation (including free download) as well as refreshments, lunch on both days and dinner on the first day. You will receive confirmation of participation, an invoice, and a certificate.

Inhouse-offers
Request inhouse-offer
Request inhouse-offer

Book now

Your contact

Dr. Viola Prifti
Conference Manager

+49 6221 500-660
v.prifti@forum-institut.de

Details

Public trust is fragile and hard-earned. This programme equips public officials with tools and strategies to build authentic community connections and enhance trustworthiness. Combining theory and practice, it provides actionable insights and a framework for digital communication success.

Topics

  • Introduction to social media for public administration
  • A strategic social media plan
  • Engagement, campaigns and user-generated content
  • Mastering digital reputation
  • AI for content generation and management
  • Monitoring and analysis


Who should attend
This training is ideal for public officials, funds' managers and communication officers working in government institutions at all levels.

Whether you are starting your digital journey or looking to refine your strategy, this course offers something for every level of expertise.

Aims and objectives

Public trust is fragile and hard-earned. With the right tools, strategies, and approach, public officials can build authentic connections with their communities and increase trustworthiness.

This programme combines the best of theory and practice, ensuring that you walk away with actionable insights and a framework for ongoing success in digital communication

Your benefit

  • Build and execute impactful social media strategies tailored to public administration.
  • Use AI tools to enhance efficiency, from content creation to data-driven decision-making.
  • Manage online reputation with poise, respond to crises effectively, and address misinformation.
  • Gain practical experience through group exercises and simulations designed to solidify real-world application.

Detailed programme

Day 1: 9:00 - 17:00
Day 2: 9:00 - 17:00

07:30 - 08:00

Day 1 - Strategy and Foundations of Public Communication

08:30 - 09:00 Registration and welcome coffee


09:00 - 09:30 Welcome note and introduction of the participants


09:30 - 11:00

Introduction to social media for public administration
  • Explore social media's role in public administration
  • Identify key trends, challenges, and opportunities
  • Examine real-world examples of successful digital campaigns
  • Understand principles of ethical and trustworthy communication

11:00 - 11:15 Q&A - Coffee break


11:15 - 12:45

A strategic social media plan
  • Develop a clear, strategic social media plan
  • Identify the right target audience
  • Set measurable goals for success
  • Create core messages aligned with brand identity
  • Select the most effective social media platforms
  • Ensure communication aligns with organizational objectives

12:45 - 13:45 Lunch break


13:45 - 15:15

Engagement, campaigns and user-generated content
  • The importance of public engagement in social media success
  • Interactive campaigns and user-generated content
  • Foster two-way communication with citizens
  • Create content that encourages citizen participation
  • Promote sustainable and transparent engagement through campaigns

15:15 - 15:30 Coffee break


15:30 - 17:00

Mastering digital reputation
  • Opportunities and risks of social media in public administration
  • Digital reputation management strategies
  • Crisis response planning and execution
  • Handling controversies, negative feedback, and misinformation
  • Real-world examples of trust restoration
  • Proactive approaches to protect and enhance public trust

17:00 End of day 1


07:30 - 08:00 Day 2 - Tools and Practical Application


09:15 - 09:30 Recap day 1


09:30 - 11:00

AI for content generation and management
  • AI's role in transforming social media management for public institutions
  • AI-powered tools for content creation and automation
  • Optimizing posts using AI-driven insights
  • Enhancing engagement through AI analytics and automation
  • Practical demos on streamlining workflows with AI
  • Ensuring consistency in messaging and branding with AI assistance

11:00 - 11:15 Coffee break


11:15 - 12:45

Monitoring and analysis
  • Importance of monitoring in a successful social media strategy
  • Advanced techniques for tracking conversations and public sentiment
  • Measuring campaign performance with key metrics
  • Using monitoring tools to identify trends and issues early
  • Proactive issue management to prevent crises
  • Data-driven insights for informed decision-making in public administration

12:45 - 13:45 Lunch


13:45 - 15:15

Practical exercises and strategy simulation
In this hands-on session, participants create a social media strategy for a hypothetical government campaign, defining objectives, choosing platforms, crafting content, and setting KPIs, with feedback on their plans.

15:15 - 15:30 Coffee break


15:30 - 17:00

Wrap-up and best practices for sustained success
  • Recap of key takeaways from all sessions
  • Review of best practices for long-term social media success
  • Interactive Q&A session to address participant challenges
  • Discussion on real-world applications in public administration
  • Final tips and strategies for sustainable engagement

17:00 End of the seminar


More information

Why this seminar?

Effective and trustworthy social media is today a fundamental tenet for public institutions. Citizens expect their governments, at all levels of governance, to meet them where they are and where they communicate. More often than not, that is on digital platforms.

Effective use of social media is not just about posting and hoping for the best. It is about creating a strategy, engaging meaningfully, and facing the risks that come with public dialogue.

For this reason, FORUM Institut für Management GmbH partners with a top expert in the field to design a dedicated programme that will transform participants into confident, capable digital communicators who can maximize the potential of social media.

This distinguishes our events

FIVE STARS ON TRUSTPILOT = EXCELLENT

Recommendations

Digitalization of financial application processes

Transform your financial operations and better serve your stakeholders! We'll guide you through tackling the challenges,...

02.04.2025 in Heidelberg
Details

Communicating Operational Grants

Struggling to streamline your grant processes and ensure effective communication? Join our seminar to explore successful...

01.04.2025 in Heidelberg
Details
Capacity matters! How to build administrative capacity for institutions and beneficiaries implementing EU Funds

Through cases studies and practical examples, you will master all the practical aspects of the design and implementation...

12. - 13.06.2025 in Berlin
Details
EU Funds Management - Fostering Cohesion for Impactful EU Investments

This event provides a platform for knowledge exchange and innovative approaches on current challenges and opportunities ...

20. - 21.05.2025 in Bruxelles
Details

Go forward

e-Learning - Click and learn

We provide flexible education and training with high-quality e-Learning programmes for several topics.

Details
e-Learning
We guarantee the highest quality

We are now officially certified to ISO 9001 and ISO 21001 standard.

Details
We guarantee the highest quality
Our rating in 2024

More than 4,000 customers have rated our training courses. Thank you for awarding us 4.3 stars out of 5.

Details
Our rating in 2024