Practical tools to get the 'right IP resources'
at the 'right place and time'
Webcode 25051104
Dr. Arnaud Gasnier
Founder & Consultant, Patentopolis BV (Netherlands)
Dr Arnaud Gasnier is Consultant and Founder of Patentopolis BV specialized in training/certifications, solutions and consulting in the area of innovation/IP management. Arnaud has practiced globally in various IP (patents, trademarks) departments and in various roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel, Assistant Director) for 20+ years, e.g. for Swatch, Philips, Adidas and Dutch contract research organization TNO. He is the author of 'The Patenting Paradox' and regular speaker at global conferences and seminars especially in IP management. Arnaud a qualified European Patent Attorney; he also holds a PhD on IP management and an Executive MBA from London Business School. He is Adjunct Teaching Fellow at UCL School of Management at University College London. Arnaud is regularly awarded, recently with IAM 300 - The World's Leading IP Strategists.
20-23/05/2025
20-23/05/2025
20 and 23 May 2025 I Online (each day from 09:00 to 17:00 CET)
28 May 2025 in Munich (09:00 to16:00 CET)
online
online
Event - 1,780 € plus tax
The fee includes high-quality course material and a participation certificate for download, access to the Learning Space as well as technical support including a test meeting.
For VAT reasons you will be issued two invoices, one for the online sessions, the other for the Munich session.
Event - 1,780 € plus tax
The fee includes high-quality course material and a participation certificate for download, access to the Learning Space as well as technical support including a test meeting.
For VAT reasons you will be issued two invoices, one for the online sessions, the other for the Munich session.
Jean-Claude Alexandre Ho, LL.M.
Lawyer, Conference Manager
+49 6221 500-675
jc.alexandreho@forum-institut.de
The course "Aligning IP with Business Growth" is an in-depth course for helping you (re)align IP with the business. This course is not an extensive lecture about theoretical concepts. Instead, the course is 100% based on insights gained from actual practice; it provides tools, dashboards and empirical thinking directly applicable by the participants.
Prioritization to further align with the business has been a recurring challenge for IP, regardless of the size of the IP department/function/portfolio. In various reports e.g. from KPMG, proactive advice to internal clients (R&D, marketing, management) is the top priority. Executives often challenge IP. Do we use the right resources for the right activities? Can we link IP to financials?
Could we achieve the same IP protection level in a different way? Is there a more optimum model budget-wise? Reconciling IP support with long-term growth and cost optimization is another challenging reality, especially when case workload keeps growing. For those facing these challenges and concerns, this course has been designed for you.
The venue of the course is:
Steigenberger Hotel Munich
Berliner Str. 85 · 80805 Munich
Tel. +49 89 159 061-0 · Fax +49 89 159 061-712
The course "Aligning IP with Business Growth" is an in-depth course for helping you (re)align IP with the business. This course is not an extensive lecture about theoretical concepts. Instead, the course is 100% based on insights gained from actual practice; it provides tools, dashboards and empirical thinking directly applicable by
the participants.
During the course, you will learn and apply a practical, step-by-step methodology for aligning the IP portfolio with the business (today's revenues and tomorrow's growth). Practical tools such as interview guidelines, data-based analytical techniques, gap analysis and SWOT analysis are also provided. During the course, further practical tools are provided in the form of workshops (prioritization, planning, roadmap) which you can reuse with your colleagues.
During the online sessions, the speaker will present how this methodology is applied to a case study (Hydrogen - Part A). We will also explore alternative approaches and
real-life situations inspired from practice. During the face-to-face sessions, you will be teamed up; each team will reapply the tools to another case (Hydrogen - Part B).
In short, the course is interactive including, among others, 1 onsite day for teamwork with peers. It is also intensive but structured to give enough space to prepare before and after each session.
We will send you a reader with details and instructions prior to the course. Thus, you can prepare the case studies and other assignments and get the most out of the course. 2 to 3 hours of preparation is suggested. A laptop (equipped with Excel) is needed during the face-to-face sessions.
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