Trade Secrets: Asset Management and Protection

• The various changes taking place impacting trade secrets
• Disputes and litigation
• The importance of trade secret metadata
• Insights gained from companies taking trade secrets seriously
• Diverse entities with an interest in trade secrets
• The journey a company must take when it comes to trade secret asset management

Who should attend

'Knowledge is Power' - of all the intangible assets, trade secrets are the most intangible, most valuable and most prone to theft of all. Although trade secrets have been the neglected step-child of IP, this is slowly but surely changing for a variety of reasons. They gain economic importance worldwide and drive competitive advantage and shareholder value of any corporation. Trade secrets are nowadays a very important part of any intangible asset portfolio. It is no exaggeration to say that virtually every business possesses trade secrets, regardless of whether the business is small, medium or large. These assets could and should be protected as trade secrets, but the truth is that many fail to do so properly.

This online seminar explores the subject of trade secrets and trade secret asset management. Participants will be able to reach an informed decision when to patent and when to go for trade secret protection.

• You will learn to know when to patent and when to go for trade secret protection.
• You will get an update on trade secret protection trends in key jurisdictions.
• You will learn how to set up a trade secret asset management system.