White paper

Pharmaceutical Marketing Essentials

Pharmaceutical Marketing Essentials

A Comprehensive Guide for Newcomers to the Fundamentals of Pharmaceutical Marketing

Pharmaceutical marketing operates within a dynamic environment shaped by scientific standards, regulatory expectations, and evolving customer needs. For professionals entering the field, gaining clarity on the foundational principles and practical requirements is essential for confident and responsible decision-making.
 
Our whitepaper "Pharmaceutical Marketing Essentials – A Comprehensive Guide for Newcomers to the Fundamentals of Pharmaceutical Marketing" supports you in building this understanding. It provides an accessible overview of key concepts, strategic frameworks, and compliance considerations, offering a reliable starting point for your work in this specialised area.
 
We invite you to download the paper 'Pharmaceutical Marketing Essentials' and explore how thoughtful strategy, sound scientific communication, and well-structured processes can help you navigate your new professional environment with assurance.





 

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Pharmaceutical Marketing Essentials

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Events for „Marketing“

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e-Learning: Introduction to EU Marketing Authorisation

This e-learning programme will familiarise you with the regulatory affairs principles involved in applying for a marketing authorisation in Europe (MRP, DCP, CP) . It will also introduce you to post-authorisation duties (renewal, variation...).

online
e-Learning: Common Technical Document and eCTD

Do you need know how regarding CTD/eCTD & CMC? Then this e-learning programme is the fast track to becoming knowledgeable in this field. No prior dossier experience is required.

online
All about ATMP

The online training with details on development, quality, CMC, approval and market access (including an update on the upcoming EU HTA) for advanced therapy medicinal products. Qualifiy now!

online 23 - 24/03/2026
Qualification Course: EU Regulatory Affairs Manager

Participants in this qualification course will receive thorough training on the main regulatory duties, from marketing authorisation applications to lifecycle management. This is the ideal preparation for starting a career in drug regulatory affairs. After course completion a certificate will be awarded.

online 08/04 - 10/06/2026
Marketing Authorisation Procedures in the EU

This seminar provides an in-depth exploration of EU drug marketing authorisation, focusing on regulatory frameworks, application types and procedures. It covers mutual recognition, decentralised and centralised procedures (MRP, DCP, CP) in detail, providing essential insights for successful EU drug approval.

online 22/04/2026
Marketing Authorisation Documents in the EU

This seminar provides an in-depth exploration of the marketing authorisation dossier and the electronic submission process, focusing on the CTD structure and Modules 1-5. Participants will gain practical knowledge and strategies for successful drug approval applications in the EU.

online 05 - 06/05/2026
CMC Management in Regulatory Affairs

This online training will give you in-depth knowledge on the CMC requirements for marketing authorisation. Including an update on the new (Draft) ICH M4Q(R2) and the Draft of the Revision of the Classification Guideline. Take the chance to participate in our virtual seminar and get qualified.

online 18 - 19/05/2026
Biopharmaceuticals

The compact course with a content focus on the development, production and analytics of biotech drugs. Secure your place and qualify now! All three course days can be booked individually (single day = 1.290€ plus VAT) - for booking, please contact us!

online 08 - 10/06/2026
Regulatory Lifecycle Management

This course familiarises you with regulatory post-approval duties and provides first-hand information on variation submission, PV activities and labelling changes.

online 10/06/2026