2025-08-15 2025-08-15 , online online, 1,290 € plus tax Alexander Maur https://forum-institut.com/seminar/25112252-german-health-advertisement-law-topics-of-special-interest/referenten/25/25_11/25112252-german-health-advertisement-law-topics-of-special-interest_maur-alexander.jpg German Health Advertisement Law - Topics of special interest

Get to know the legal peculiarities of German pharmaceutical advertising!

Topics
  • Scope of provisions & Exceptions
  • Pre-Marketing, Off label - Marketing etc.
  • Proper use of scientific data
  • Potential consequences of legal disputes
  • Pharmaceutical advertising on the Internet
  • Legal obligations of the german infor-mation officer


Who should attend
Are you involved in the creation or approval of healthcare advertising for the German market?

Then it is essential to understand the scope and regulations of the German Drug Advertising Act (HWG).

This seminar is aimed at professionals working in:
  • Marketing
  • Medical Affairs
  • Regulatory Affairs
  • Legal
Aims and objectives
The programme aims to provide comprehensive knowledge and practical skills in the field of German health advertising law. Participants will be equipped to understand and apply legal requirements and regulations in order to develop and implement legally compliant marketing strategies. When does the German Drug Advertising Act (HWG) apply, and what increases the relevance of authorisation in drug advertising? Gain insight into the legal specifics of pharmaceutical advertising in Germany and learn what is crucial for approval by the German Information Officer.
Your benefit

  • Raise awareness of the risks and legal consequences of off-label marketing.
  • Provide strategies for enforcing and defending marketing activities against legal challenges.
  • Clarify liability issues related to website content, hyperlinks, and cross-border advertising.
  • Define the responsibilities and legal obligations of the German Information Officer within a pharmaceutical company.

German Health Advertisement Law - Topics of special interest

German Health Advertisement Law - Topics of special interest

Benefits
  • German drug advertising - Scope of provisions
  • Proper use of scientific data
  • Risks and legal consequences
  • Officially certified to ISO 9001 and ISO 21001 standard

Webcode 25112252

Book now

JETZT Buchen
Speaker

Alexander Maur

Kanzlei am Ärztehaus Frehse Mack Vogelsang, Cologne (Bayenthal), GERMANY

Lawyer and Partner
More information please click here.

Everything at a glance

Appointment

04/11/2025

04/11/2025

Period

from 09:00 am - 05:00 pm

from 09:00 am - 05:00 pm
Venue

online

online

Downloads
Drug Regulatory Affairs CMC - Abbreviation BROCHURE
Drug Regulatory Affairs CMC - Abbreviation BROCHURE
Fee

Event - 1,290 € plus tax
The participation fee includes documentation for download, a certificate, access to the Learning Space and technical support including PreMeeting.

Event - 1,290 € plus tax
The participation fee includes documentation for download, a certificate, access to the Learning Space and technical support including PreMeeting.

Inhouse-offers
Request inhouse-offer
Request inhouse-offer

Book now

Your contact

Cornelia Gutfleisch
Team Leader Pharma & Healthcare

+49 6221 500-694
c.gutfleisch@forum-institut.de

Details

Get to know the legal peculiarities of German pharmaceutical advertising!

Topics

  • Scope of provisions & Exceptions
  • Pre-Marketing, Off label - Marketing etc.
  • Proper use of scientific data
  • Potential consequences of legal disputes
  • Pharmaceutical advertising on the Internet
  • Legal obligations of the german infor-mation officer


Who should attend
Are you involved in the creation or approval of healthcare advertising for the German market?

Then it is essential to understand the scope and regulations of the German Drug Advertising Act (HWG).

This seminar is aimed at professionals working in:
  • Marketing
  • Medical Affairs
  • Regulatory Affairs
  • Legal

Aims and objectives

The programme aims to provide comprehensive knowledge and practical skills in the field of German health advertising law. Participants will be equipped to understand and apply legal requirements and regulations in order to develop and implement legally compliant marketing strategies. When does the German Drug Advertising Act (HWG) apply, and what increases the relevance of authorisation in drug advertising? Gain insight into the legal specifics of pharmaceutical advertising in Germany and learn what is crucial for approval by the German Information Officer.

Your benefit

  • Raise awareness of the risks and legal consequences of off-label marketing.
  • Provide strategies for enforcing and defending marketing activities against legal challenges.
  • Clarify liability issues related to website content, hyperlinks, and cross-border advertising.
  • Define the responsibilities and legal obligations of the German Information Officer within a pharmaceutical company.

Detailed programme

from 09:00 am - 05:00 pm

Welcome, introduction and expectations


German Health Advertisement Law
  • Scope of provisions
  • Exceptions Press releases Inquiries Patient communication
  • Pre-Marketing
  • Misleading marketing § 3 Health Advertisement Act (HWG) Requirements for marketing with scientific claims according to German case law
  • Off label - Marketing

Biobreak

Proper use of scientific data
  • Study data from the clinical develop-ment program
  • Study data from post-approval studies (NIS, patient support programs etc.)
  • Comparative advertising

Lunch break

Options to protect and assert legal rights under health advertisement law
  • Potential consequences of legal disputes in healthcare marketing
  • Options to enforce rights
  • Strategies for defending marketing activities against legal challenges

Pharmaceutical advertising on the Internet
  • Marketing tools on the internet (website, email, social media)
  • Liability for the content of websites, responsibility for hyperlinks and cross-border internet advertising
  • Responsibilities for chat forums
  • Use of testimonials, hot topic: influencers
  • Additional mandatory information for digital services
  • Mandatory information: Special features of TV & internet advertising
  • Reminder advertising on the internet

Biobreak

The information officer within the pharmaceutical company
  • Responsibilities of pharmaceutical company and information officer
  • Legal obligations of the information officer Provisions of national law & European law
  • Qualification of information officer Personal qualification of the information officer Organizational aspects - information officer

End of seminar

Further information

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